Overview on operational goals


Operational Goals

Means of Achievement

Success Measurement

Widespread dissemination of project activities and results

Significant activities in dissemination (definition of concrete figures and approaches in dissemination and use plan)

Comparison of defined goals (quantitative and qualitative)

User acceptance of mobile marketing services

Two-phased user analysis of user expectations and acceptance

User satisfaction and acceptance of more than 75%

Successful integration of technologies in prototypes

Structured approach in adaptation of technologies

Fully functional prototype

Stimulation of technological take-up and investment in mobile business opportunities

Presentation of business opportunities for interested parties (incl. Public reports)

Feedback from inspired companies (at least ten feedback informations)

Demonstration of successful 2.5-3G service

High technological quality Sound business approach

Peer reviews with experts