LLE®-MARK IV Industries GmbH designs, manufactures and
sells passenger information signs to the rail and bus industry and to
transport authorities mainly in Europe. Business is split into mobile
and stationary applications for example equipment for city and interurban
buses and information signs for bus and railway stations. The display
technology used by LLE® is primarily based on flip dot modules. In
the recent past, it has been expanded with LCD- and LED-modules.
Expertise and experience of the organisation
LLE® is the biggest company and market leader in Europe
in the destination sign business. The company is the approved standard
supplier to EvoBus and Volvo Poland and an approved supplier to MAN and
Business Motivation for ELBA
The objective of the ELBA project is to trial and validate location based advertising (LBA) on a European scale. LLE® will focus on the adaption and test location based services that can be accessed via mobile devices and in public transport systems. The services are personalised for higher efficiency and service differentiation. LLE® is very interested to evaluate several service models. The extension of the product portfolio (e.g. Location Based Advertising and/or bundled offers) as well as the increase of the rate of penetration increase the economic viability of the sales-force. ELBA helps the preparation for the start of 3G (third generation of mobile communication) and is the basis of the conversion of existing online services into mobile services. Therefore cooperations with service providers as well as OEMs.
Previous research experience (European, National)