Map&Guide GmbH

Main Business

MAP&GUIDE GmbH (Karlsruhe) develops map-based standard software for private users and companies. Whether for use on a PDA or PC, in company networks (intranet) or the Internet, or using mobile communication, the scope for deployment is extremely diverse. At the heart of the company's activities is the professional route planner map&guide. With over 50,000 users, map&guide is the market leader in Germany and the Benelux countries, putting MAP&GUIDE GmbH on target for European market leadership. The company's portfolio of business products includes standard products for routing and travel planning, address display, address geocoding, dealer search systems on the Internet, application service providing (ASP), integration of map components into third party applications, as well as geographic information services for mobile users (PDA, Smartphones, Auto PC). In addition, the Karlsruhe route planning specialists provide services throughout the ASP portal and the travel portal The company has over 60 employees and was founded in November 2000. It is a complete subsidiary of PTV AG (Karlsruhe). Some of MAP&GUIDE GmbH's strategic partners include the ADAC, Axel Springer Verlag, DeTeMedien, Falk New Media, Mairs Geographischer Verlag, Motor-Presse Stuttgart and Navigation Technologies.The professional route planner map&guide offers, among other things, full comprehensive city maps for several European countries, door-to-door routing, route optimisation for planning visiting campaigns, alternative routes, calculation of lorry toll charges, integration of traffic information and extensive country and European maps. map&guide customers involved in transportation include Deutsche Post, TNT Express Worldwide, Lehnkering and Hoyer Internationale Spedition, some involved in financial controlling include the German ministry of finance, AOK Gesundheitskasse and Deutsche Telekom, and in the area of call centres DaimlerChrysler, the ADAC and VHV Versicherungen.

Expertise and experience of the organisation

The company developed map&guide travelbook for PDA for mobile navigation with PDA. By means of GPS receiver, voice alert and a clear arrow display, users are guided to their destination confidently. There are three different variations of the map&guide travelbook Navigation System for mobile notebook use.

Business Motivation for ELBA

Activities in ELBA

Key personnel

Alina Lindner studied Computer Science at the "Politehnica" University of Bucharest, Romania and she received in 1997 the Ph.D. degree in parallel image segmentation algorithms from the Signal Processing Laboratory, Tampere University of Technology, Tampere, Finland. Until Mai 1999, Dr. Lindner has been a research assistant with Albert-Ludwigs-University Freiburg, Germany, when she joined the CAS Software AG. Since September 2000 she is a senior software engineer at MAP&GUIDE GmbH in Karlsruhe. Alina Lindner has published numerous conference and journal papers and her current interests are focused onto geographic information systems and location based services for PDAs and smartphones.

Alina Lindner
+49 721 78 16-193
+49 721 78 16-599