Socio-economic Objectives of ELBA
Identification creation of user-targeted services in ways that do
not breach statutory safeguards on privacy and security, and do not
offend cultural definitions of privacy, and which will be accepted
by the European citizens.
Develop user driven services and applications. At the moment technology
push and regulation are driving the market - not pull from users.
The availability of key product complements in network technology
and services, handsets and content are all driving the location services
market. Regulatory requirements are driving, but also holding back
the market. The uncertainty surrounding the regulatory environment
is acting as a barrier to the deployment of location technology by
Overcome user intolerance of advertising in a medium that is generally
perceived to be personal.
To analyse use expectations and to test and validate, with scientifically
sound methodologies, the user returns.