Socio-economic Objectives of ELBA


  • Identification creation of user-targeted services in ways that do not breach statutory safeguards on privacy and security, and do not offend cultural definitions of privacy, and which will be accepted by the European citizens.

  • Develop user driven services and applications. At the moment technology push and regulation are driving the market - not pull from users. The availability of key product complements in network technology and services, handsets and content are all driving the location services market. Regulatory requirements are driving, but also holding back the market. The uncertainty surrounding the regulatory environment is acting as a barrier to the deployment of location technology by operators.

  • Overcome user intolerance of advertising in a medium that is generally perceived to be personal.

  • To analyse use expectations and to test and validate, with scientifically sound methodologies, the user returns.