Technological Objectives of ELBA


  • Integration of different provider-specific technologies and services in an integrated solution.

  • Overcome the technical challenges in personalisation and customisation of advertising messages. ncertainty surrounding the regulatory environment is acting as a barrier to the deployment of location technology by operators.

  • Contribution to standardisation and harmonisation of location based services (positioning issues, content aggregation, business identification (UDDI), SyncML etc.).