Last Update: April 5th 2004
Final press release
ELBA in print media
ELBA on TV
||E-LBA on German TV (low quality, 6,7 MB)|
||E-LBA on German TV (high quality, 16 MB)|
||The German TV-station "3Sat" broadcasted about the E-LBA-project on its show
"nano" on June 26th , 2003.
The topic was "Werbung nach Maß - Karlsruher Straßenbahnen". The clip was repeated more than ten times at other TV-stations.|
This material carries copyright clearance for direct, unrestricted Internet access only from the ELBA website.
To change these materials for distribution in any other form is a violation of the 3Sat-copyright.
In order to get an impression of the MPEG content we have summarised the clip:
The clip start wiht a short overview on the problems of the retail industry with decreasing sales in the year 2003
and that Location Based Advertising might offer a chance to increase sales. Then a reference to funding of the European
Commission is made. After that, Mr. Dimpfel, the technical project leader of ELBA, explains the technological background
and the innovative components of the ELBA system. Three examples of the ELBA use case in Karlsruhe are explained and
backed up through interviews with the retailers:
1. Advertisement of the Sandkorn theater, an alternative theater project in Karlsruhe
2. Advertisement of barber, who situated in a side-street
3. Advertisement of the "Post-Gallery" on of the biggest and most attractive shopping malls in Karlsruhe
Finally the benefits of LBA are shortly highlighted.
If you are interested, please click on one of the links above to see the clip about the ELBA project.
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